The Background:
Goal: Of course the goal of all of this was to stay top of mind, rank for topics marketers were searching, and build a library of posts and resources that both customers and prospects would find useful. During my time at Net-Results, the blog has been responsible for about 80% of organic traffic to the site.
My Role: My functions were content production (content brainstorm, writing, publication on WordPress, graphic design for any elements as well as featured images) and distribution (email blasts, socialization, SMM ads, etc.) // More Net-Results writing samples available here.
Distribution: Net-Results’ content is distributed in many different ways. First, it’s posted to a live stream of content that lives on the homepage of the SaaS application as well as on the right of the login page. The content was further distributed to the lists of people who had opted-in to receive our communications and marketing tips. During my time with the company, this has fallen under my jurisdiction as well.
Company News:
The Reasoning: Of course, Net-Results wants their hottest news, both locally and industry-wide to be highlighted on their blog.
G2 Names Net-Results a High Performer in Marketing Automation
Net-Results named a 2019 Colorado Companies to Watch Finalist
Announcements:
3 Ways Marketing Automation Implementation Fails (and how to avoid them)
Content:
How Marketing Automation Can Boost Your Organization’s Performance
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- Which Marketing Automation software companies offer the shortest implementation period time to value?
- What are you evaluating the most when choosing new software for your company?
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