University of Alabama Dance Marathon

As Creative Coordinator for UADM, a year-long fundraiser benefitting the Children’s Hospital of Alabama, I ran and participated in a variety of projects including:

• Strategizing marketing iniatitves for the (successful) $30k in 2 days initiative from January 27-28, 2016 as well as the paid Sign Up Sunday campaign on social media, an ongoing effort that encouraged students and community members to sign up to join in on the UADM fun
• Implementing a total brand refresh including color, typography, and style changes
• A variety of design projects, including physical collateral development such as partnership packets and event signage, social media graphics, photography campaigns, and more