and my thoughts on what will be making a reappearance.

did you hear? 2010’s fashion is making a comeback.


I have a particular soft spot in my heart for late 2000’s/early 2010’s fashion, especially the years 2007 to 2012.

Our favorite song is from when we were 13 — and this was that time for me. I was investing heavily in both my popular and indie culture media consumption and searching to define my personal taste from the glossy, perfumed pages of Teen Vogue and Nylon Magazine. I cut out pictures and pasted them into a craft paper journal I had, creating collages of what inspired me each month.

Eerily similar to what I’m doing now which is to say, it’s tough to escape your teenager favorites.

At the heart of it all, your teenager favorites might actually be who you really are at your core after all.

Back to matter at hand — after the 90’s revival during the 2010’s and the 00’s revival during the early 2020’s, it’s natural to follow that the 2010’s fashion was going to come in style too. Fashion is, after all, nothing if not cyclical and circular.

There are many trends from this time period that I have no interest in seeing the return of — candy-colored chevron print, the jewel-encrusted booties of Miss Me jeans, and the ever-higher half-up bouffant of the infamous Bump It, to mention a few.

But there are also many trends that I’m looking forward to seeing revived, reworked, and revitalized.


preppy maximalism

key notes: jewel tones, houndstooth, victorian necklines, tights, lace, Blair Waldorf

A little glam, a little prep, and a heaping serving of maximalism — the main style that I remember loving contemporarily. To me, it’s the best of the era. It’s feminine, filled with ruffled skirts and crystals, frills. It’s lush and romantic, with saturated jewel tones and dramatic necklines. It’s even a little Victorian-influenced, with it’s high necklines, lace dresses, and lace-up shoes.

That photo of Emma Watson from Teen Vogue in the library with the gorgeous purple tulle dress has appeared in my head at least once a quarter for nearly 15 years.

 

predictions:


indie sleaze

key notes: music-influenced, 70’s, layers, “I’m with the band,” feathers, messiness, leather, flannels, metallics, moto boots, smudged and glitter eyeliner, Nylon magazine, undone hair, graphic tees, headbands, trapper hats, colored hair, feather extensions,

An ephemeral, difficult to define style but like many great things, we know it when we see it.

The power that this style had on the youth is hard to overstate; it was simply everywhere. It was the time of the Skins UK cast ruling Tumblr, Alexa Chung’s signature style being cut out from magazines, and American Apparel disco pants being on the wishlist of every cool girl style blog, all with a background soundtrack of the Strokes and MGMT and an accompanying menu of cheap beer.

Let’s be real: this style is a little bananas looking back. It’s sexy, it’s subversive, and it’s trashy. Everyone is sweaty (SO SWEATY) and smells like cigarettes. Truly maximalist and line-blurring. Neon! Fur! Heavy eye makeup and no blush! Mini skirts and sky high heels!

It’s a trip looking back partly because some of what was acceptable or even celebrated would not be allowed today (native headdress, anyone?) but even more so because it was the age before smart phones rendered us terrified of public backlash or cloud leakage; all our photos were taken on digital cameras and then uploaded to MySpace en masse and the documentation of many wild nights out have been lost to the ether (rip to the pink digital camera I lost somewhere at a park in Nov of 2010).

Want to take a look down memory lane? Check out The Cobra Snake archives.

predictions:

This is maybe a hope more than a prediction but I think this celebration of adolescent and young adult culture is needed. In the time when adult women are wearing bows to feel young and preteens are buying retinol to fit in with the old, the unabashed defining of something that not only allows but commemorates youth culture would be a welcome change of pace.

Also, I simply adore the messiness. There’s been a trend towards overly-curated and perfected image building, a sharp contrast to the rule of the indie sleaze times: nothing is cooler than not caring.


the western bohemian

key notes: equestrian, cowboy, leather, fringe, braids, Ralph Lauren, Coachella,

Western wear with a bohemian flair transcended multiple seasons — Dsquared2 Spring 2006, Hermes Fall 2007, Gucci adverts from Fall 2008, Anna Sui and D&G Fall 2010, and of course, the ever equestrian inspired brands Hermes and Ralph with their Spring 2011 collections. It’s a timeless, American flavored classic.

predictions:

It feels like it’s been a while since bohemian style has had any sort of trend, perhaps since the golden ages of Vanessa Hudgens’ Coachella looks.

In her latest Youtube Video, BeepWorld stated that she things the tribal print of the 2010’s will be revitalized as “Southwestern Print” and I believe her prediction is spot on. We saw kantha style coats have a bit of a comeback on the bohemian end and with the resurgence of cowboy boots, and something similarly equestrian inspired would naturally follow suit. I’d personally go for some kind of vintage wool Pendleton number if I were interested in adding this.

Other predictions — Frye Campus boots (or your old Melissa buttons that you can get very inexpensively these days) will continue to stick around. Cowboy hats with fur jackets, a la Aspen. Those cowboy boots will continue to be around.

Note: since drafting this, LV under Pharrell had a super cowboy inspired menswear runway.