Hey!
I'm Sarah (she/her), a marketing professional and multi-interested creative.
I'm an experienced tech and SaaS marketing leader with a passion for demand and lead generation, product marketing, data-driven decision making, and process and project management. With a career spanning B2B and B2C SaaS start-ups, I’ve cultivated a unique perspective that infuses my work with analytical approaches, authentic brand voice, and creative solutions to today’s marketplace.
Professional History
With a background in design and digital media, I thrive where creativity and strategy produce holistic and results-driven marketing programs. Let’s build teams, generate leads, and drive revenue.
Marketing Strategy
Plan, manage, and execute digital and content marketing programs to drive success and ensure ROI
Leadership
SaaS Startup marketing operations, EOS, Agile Methodologies, project and team management
Demand Generation
Market research, audience analysis, pricing strategy, SEO, conversion-focused web design, and data analytics
Software
Adobe Creative Suite; Google Ads and Analytics, Wordpress; Hubspot; Net-Results Marketing Automation
Paid Advertising
Google Search and Display, Meta suite, lead generation, and campaign creation
Graphic Design
Brand development, digital editorial, print collateral
Journal
My Favorite Books of 2024
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The Rule of 5
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